After pioneering photographic technologies for over 70 years, FUJIFILM applied its technological know-how to the world of skin care, giving birth to ASTALIFT, an anti-aging skin care brand. In Japanese, “ASTA” means tomorrow, representing the desire for long-lasting beauty, while “LIFT” represents the brand’s efforts to enhance natural beauty. Since 2007, ASTALIFT has produced four key technologies for skin care and base makeup. Using these technologies, the brand created nano-ingredients for improved absorption into skin; three types of collagen to restore moisture, elasticity and firmness; a combined antioxidant ingredient that boosts the skin’s rejuvenating power; and a light-analyzing powder that makes skin look smoother and more even-toned. Its cosmetics range targets concerns such as signs of aging, dark spots and uneven skin tone, dry skin, loss of firmness, visible pores, and acne. The brand is best known for its award-winning UV Protection Brightening Set, which blocks UVA rays to minimize dark spots and create translucent skin.
Astalift Men Premium Care Starter Set includes:
How to use:
Moist Clear Wash:
- Take an appropriate amount of about 1 cm on wet hands.
- Whisk well with a small amount of water or lukewarm water.
- Wash the entire face with foam and rinse thoroughly with cold or lukewarm water.
Jelly Aquarista:
- Take an appropriate amount of pearl grain size and gently stretch the jelly with your palm.
- Wrap the entire face with the palm of your hand so that it blends into your skin.
- Moist Lotion:
- Pick up an appropriate amount of 500 yen coin.
- Spread it so that it fits over the entire face.
- Be careful not to rub your skin.
Moist Emulsion:
- Take an appropriate amount.
- Apply to the entire face with the entire palm. Be careful not to rub your skin too hard.
